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Djarum in Indonesia
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Djarum in Indonesia
September 2007 - In Indonesia Djarum best hires women who have a somewhat representative solid image; they have to be taller than average; have a bigger breast size than average and if possible also have a fairer skin than average to finish it off They are used for all kinds of events to sell cigarettes. Let's make clear that it is not just Djarum that makes this kind of selections; a clear image of an 'Indonesian woman' is created in the media.

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